The Center for Persuasive Communication at Ghent University and the persuasive communication division of NefCa organize the ‘Hands-On Digital day’. During this day, academic researchers and practitioners meet to discuss the latest trends in digital marketing. Students get the unique opportunity to interact with practitioners and PhD students who are working on the topic of digital marketing. Researchers working on the topic of digital marketing are invited to present their research to a wide audience of students and digital marketing experts. This will challenge researchers to valorise their research results and present them into a relevant and meaningful way for practice (no detailed statistics or technical hypothesis development).

The aim of the seminar is to unite researchers who are working on the topic in order to share research insights, work on issues and key challenges in this research field and create a future research agenda. In addition, this event also provides a networking opportunity for researchers working on the digital marketing theme.